John Howe

John is a Brit / Aus Expat based out of Manila, Philippines, and is the Chief Marketing Officer for SplitmediaLabs, Developers of XSplit, and Gamecaster.

John has previously been an advisor for Meow Wolf (Arts and Entertainment Company) and Challonge (eSports Tournament Management) as well as making Develop’s 30 under 30 list, featured in Rockstar CMO, and being a speaker at Digital Marketing Asia.


I specialize in helping brands grow their digital footprint with a focus on using creative technology and emerging platforms in the gaming, software, and arts space.

I am the CMO for SplitmediaLabs, developers of popular live-streaming app XSplit, (which is used by more than 13 million creators worldwide) and (Finalist at 2018 SXSW Interactive Innovation Awards)

Prior to moving to the Philippines and joining SplitmediaLabs, I worked in television and film as well as an account manager for an ad agency. I also was a freelance contributor to MYM Magazine, MCM Comic-con, JapanCinema, & People Asia Magazine and more.

Selected Works

Event Experiences:
Rock Paper Shotgun @ EGX Rezzed (2019)
Meow Wolf & Twitch: Choose Your Own Adventure (2019)
Alienware Outpost feat. Vice Media SXSW (2019)
Meow Wolf Presents: Score Wars (2018)
Indie Picnic feat. Indie Megabooth & Devolver Digital (2017)
Twitch x Reddit @ SXSW (2017)
TwitchCon Taco Bell Feed The Beast Indie Stage (2016)

Public Speaking
Digital Marketing Asia (2019)
Insomnia Gaming Festival (2016)

F (2015) - (Dir. Johannes Roberts)
Untitled Test Shoot (2010) - (Dir. Johannes Roberts)


Some of my favorite resources on business, marketing and creativity.

Podcasts: Everybody Hates Marketers, Punkrock MBA
Blogs: Forget The Funnel, be-brllnt, Pmarchive, Rockstar CMO


In my spare time I curate Indiemob playlist, am a member of This Catastrophe, and co-host a horror podcast.